Privacy Policy

Last updated April 11,2021

Serve Property Management Co., Ltd. and its affiliates ( “Serve” ) is a leading property agency and furniture package provider in Bangkok that adheres to ethical business conduct and compliance with applicable legal framework. Serve is aware of your trust in Serve’s products and services and recognizes your need for security in transaction and the handling of your personal data.

For prioritizing your privacy and safeguarding your personal data, Serve, therefore, has set out policies, regulations and rules for the Serve’s business providing strict measures in protecting your personal data so that you can be assured that your personal data entrusted to Serve will be processed to meet your needs and in accordance with the laws.

1. What is the purpose of this Policy?

This Policy is to inform you, as a data subject, to be aware of the purposes and details of the collection, usage and/or disclosure of your personal data as well as your legal rights in connection with personal data.

2. Collection of your information

Serve collects the following information from and about you:
- Registration Information: The Personal information you submit to register for Serve service, for example, to send the query, to create an account, to recommend or complain about our product or service by website, receive a newsletter or enter the activity. Registration Information may include, for example, name-surname, age, date of birth, email address, gender and address, etc. In order to contact us through this website, a user must first complete the registration form. This information is used to contact you about the products/services on our site in which you have expressed interest.
- Information from Social Media:
In case you access or log-in to this site through a social media service, the information we collect may also include your user ID and/or username associated with that social media service, any information or content you have permitted the social media service to share with us such as your profile picture, email address or friend lists, and any information you have made through social media services, will be deemed that you authorize Serve collects and uses such information and content in accordance with this Privacy Policy.
- Activity Information:
When you visit our site, we also collect website usage information and information about your computer and internet connection with common internet technologies, such as web server logs and IP address including but not limited to location data, your browser type, language preferences, the date and time of each visitor that visits our website, your interest and other information related to your lifestyle, including hobbies, favorite sports, etc. to understand how our visitors use our site for development and to provide you with the most relevant content (except you choose not to receive information from us). This is stuff we collected from everybody, whether they have an account or fill in the information on this website or not. Serve may also receive personal data about you from other sources if you have given permission for that information to be shared. This may include information from commercially available sources, such as public databases and data aggregators, and information from third parties.

3. Use of your information

We collect the personal data from our customers for various reasons. Without limitation, these purposes include:

  • - To present the product and service information, win prizes, activities for sale promotion, as well as providing information and news that you have requested to receive information.
  • - To respond to your comments or queries.
  • - To analyze the effectiveness of our advertisements, competitions and sale promotions.
  • - To customize your website experience, as well as evaluating statistics on website activity, such as what time you visited it, whether you have visited it before and which site referred you to it.
  • - To make the website easier to use and tailor the website and products to your interests and needs.
  • - To improve the quality of our products and services with market research and surveys.

4. The period that we keep your information

Where Serve collects the personal data for a specific purpose, Serve will not keep it for longer than is necessary to fulfill that purpose, unless Serve has to keep it for legitimate business or legal reasons.


In addition, In the case that your account has no activity at all. Serve will delete the account after 3 years have passed since the last movement.

5. Disclosure of information to third party

As a general rule, we do not share your personal data with anyone outside the Serve Group. However, we may share your personal data with trusted third parties. Such parties may either be in Thailand or abroad and may include as follows:

  • - Our advertising, marketing and promotional agencies to help us deliver and analyze the effectiveness of our advertising campaigns and promotions Which will be a subsidiary of Serve And business partners both domestically and internationally.
  • - Third parties required to deliver a product or service to you, such as a delivery or postal service delivering a product that you have ordered through our website.
  • - Third parties who wish to send you information about their products and services, but only if you have given us your consent to do so.
  • - Law enforcement or government authorities where they have followed due legal process to request us to disclose the information.
  • - Web analytics tool providers, such as Google.

6. General Security Measures and Procedures

We ensure that all information collected will be safely and securely stored. We protect your Personal Data by:

  • - Restricting access to it.
  • - Maintaining technology products to prevent unauthorized computer access.
  • - Securely destroying your personal data when it is no longer needed for any legal or business purpose. If you believe that your privacy has been breached by us, please contact us at our e-mail address provided in this Privacy Policy.

    Your password is the key to your account. Please use unique numbers, letters and special characters, and do not share your SERVE ACCOUNT's password to anyone. If you do share your password with others, you will be responsible for all actions taken in the name of your account and the consequences. If you lose control of your password, you may lose substantial control over your Personal Data and other information submitted to us. You could also be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason or if you have grounds to believe that your password has been compromised, you should immediately contact us and change your password. You are reminded to log off of your account and close the browser when finished using a shared computer.

  • - Technology used for Security

    In addition to general security measures and procedures stated above, Serve also employs leading edge technologies to protect your private information. Serve has amended the policy, rule and regulation as frequently as necessary and appropriate

7. Changes to this Privacy Policy

Serve reserves its rights to make any changes to this Privacy Policy at any time. Serve shall inform you as soon as possible and the change will be announced or published with the date on the website and email to notify you to ask your consent or you can refuse for the new change, in case Serve has made any substantial change that may affect to your privacy right or change the purpose to collect your personal information

8. Your rights related to Personal Data

Your rights described here are legal rights that you should be informed. You may exercise any of these rights within legal requirements and policies at the present or as amended in the future as well as regulation set out by Serve. In case you are under 20 years old or your legal contractual capacity is restricted, your father and mother, guardian or representative may request to exercise the rights on your behalf.


  • - Withdrawal of consent:

    If you have given consent to Serve to collect, use and/or disclose your Personal Data (whether before or after the effective date of the Personal Data Protection law), you have the right to withdraw such consent at any time throughout the period your Personal Data available to Serve, unless it is restricted by laws or you are still under beneficial contract.
    Withdrawal of your consent may affect your use of products and/or services. For example, you may not receive privileges, promotions or new offers, products and/or services that are enhanced and consistent with your needs, or not receive beneficial information, etc. For your benefits, you are advised to learn and ask for consequences before withdrawing your consent.


  • - Data Access:

    You have the right to access your Personal Data that is under Serve’s responsibility; to request Serve to make a copy of such data for you; and to request Serve to reveal as to how to Serve obtain your Personal Data
    Serve will take the time to process your requirement without delay within a period of not more than 30 days from the day we receive your requirement.


  • - Data Portability :

    You have the right to obtain your Personal Data if Serve organizes such Personal Data in automatic machine-readable or usable format and can be processed or disclosed by automatic means; to request Serve to send or transfer the Personal Data in such format directly to other data controllers if doable by automatic means; and to request to obtain the Personal Data in such format sent or transferred by Serve directly to other data controller unless not technically feasible
    Your Personal Data above must be under your consent given to Serve to collect, use, and/or disclose; or those Serve deems necessary to collect, use and/or disclose to allow you to use products and/or services that meet your need under your contract with Serve; or to take steps at your requests before using products and/or services; or as legally required by competent authority


  • - Objection:

    You have the right to object to collection, use and/or disclosure of your Personal Data at any time if such doing is conducted for legitimate interests of Serve, corporation or individual which is within your reasonable expectation; or for carrying out public tasks. If you request to object, Serve will continue collecting, using and/or disclosing your Personal Data only when Serve can establish a legal basis that doing so is more important than your fundamental rights; or to affirm legal rights; to comply with laws; or to defend a legal proceedings, depending on a case by case basis.
    In addition, you have the right to object to collection, use and/or disclosure of your Personal Data carried out for purposes related to marketing, scientific, historical or statistical research.


  • - Data Erasure or Destruction:

    You have the right to request Serve to erase, destroy or anonymize your Personal Data if you believe that the collection, use and/or disclosure of your Personal Data is against relevant laws; or retention of the data by Serve is no longer necessary in connection with related purposes under this Policy; or when you request to withdraw your consent or to object to the processing as earlier described.


  • - Data Rectification:

    You have the right to rectify your Personal Data to be updated, complete and not misleading.


  • - Complaint Lodging :

    You have the right to complain to competent authorities pursuant to relevant laws if you believe that the collection, use and/or disclosure of your Personal Data is violating or not in compliance with relevant laws.
    The exercise of rights above may be restricted under relevant laws and it may be necessary for Serve to deny or not be able to carry out your requests, e.g. to comply with laws or court orders, public tasks, your request in breach of rights or freedom of other persons, etc. If Serve denies the request, Serve will inform you of the reason.

9. Contact Us

If you have any suggestions or inquiries regarding collection, usage and/or disclosure of your Personal Data as well as a request to exercise your rights under this Policy, you may the Serve’s Data Protection Contactor via the following channel:
Email: info@serve.co.th